Our challenge

For the unveiling of Versace’s FW23 collection, a tribute to Hollywood glamour, the brand staged a spectacular fashion show on the rooftop of the Pacific Design Center in Los Angeles, just days before the Oscars and at the close of Fashion Month. We managed the live streaming of the event via IP, ensuring a seamless global broadcast across an extensive network of platforms.

The show was streamed on Versace’s website, Versace.cn with a dedicated Chinese-language program, on more than five Instagram profiles of event partners, and across major international platforms including Facebook, YouTube, LinkedIn, TikTok, WeChat, Douyin, Weibo, Tmall, Line TW, and Tencent Fashion. Delivered in both horizontal and vertical formats, the broadcast was designed to adapt to diverse audiences and viewing habits worldwide.