Our challenge

The Polimoda Graduation Show represents the culmination of an intensive creative journey, unveiling the most outstanding projects of final-year Fashion Design students and offering a glimpse into the future of the fashion industry. Since 2021, we have supported Polimoda by managing the live streaming of four editions, making the show accessible to a global audience of fashion professionals, students, and enthusiasts. For the 2025 edition, our role expanded beyond live production. Alongside the live streaming, we developed and managed a targeted digital advertising campaign to boost visibility and maximize live viewership.

Leveraging Meta and TikTok, the campaign reached both Polimoda’s established community, followers and users already engaged with the brand, and new audiences potentially interested in fashion education and emerging talent. By combining live event production with performance-driven advertising, we helped transform the Graduation Show into a shared digital moment, amplifying the voices of tomorrow’s designers and reinforcing Polimoda’s position as a global reference point for fashion education.