Our challenge

For the world premiere of the Ferrari 296 GTB, the first hybrid Ferrari powered by a V6 engine, we managed the global live streaming of the launch event, delivering the reveal simultaneously across Ferrari’s main social platforms: Facebook, YouTube, LinkedIn, and Instagram. Beyond the main broadcast, we curated the live streaming of the press conference, offering dedicated sessions in eight different languages to ensure accessibility for an international audience.

To support this experience, we designed and developed a custom landing page that allowed selected viewers to register, gain accreditation, and securely access the live event. By integrating live production, multi-platform distribution, and tailored digital access, we helped Ferrari present its revolutionary new model through a flawless global unveiling, bringing innovation, emotion, and performance to audiences around the world in real time.