Our challenge

For the world premiere of Utopia, Pagani Automobili chose to unveil its new hypercar through an exclusive musical event where art and science converged in perfect harmony. Set in the iconic Teatro Lirico in Milan, the private event was conceived as an immersive experience for buyers and selected guests.While the Orchestra Sinfonica del Conservatorio, conducted by Maestro Pietro Maniti, performed a live symphony, the Utopia was revealed on stage as a world premiere, introducing the first “sound hypercar” in history, born from Horacio Pagani’s vision and obsessive attention to detail.

We directed the event and managed a 12-camera broadcast setup, including crane shots, capturing every moment with cinematic precision. The unveiling was later streamed on Pagani’s YouTube channel, allowing luxury car enthusiasts worldwide to experience the emotion, craftsmanship, and innovation behind Utopia, transforming an exclusive moment into a shared global event.