Our challenge

For the Panettone d’Oro 2025, Moschino and Martesana renewed their collaboration to elevate the traditional panettone into a refined couture object. Born in 2023 and crafted by the pastry chefs of Alta Pasticceria di Quartiere, the Panettone d’Oro returns as a limited-edition collectible, enclosed in a precious golden tin hatbox adorned with Moschino’s iconic black polka dots.

We conceived the concepts and managed the entire creative process, from 3D animation to editing, creating a multiformat video project designed for digital and social platforms. Set within a minimal golden environment, the two films unfold as complementary visual chapters: animated polka dots come to life, dance, and gradually shape the packaging, while light, rhythm, and movement reveal the panettone as the true protagonist. The result is a playful yet luxurious visual narrative that celebrates Italian savoir-faire, blending Martesana’s artisanal excellence with Moschino’s unmistakable aesthetic.