Our challenge

We took part in the second edition of Intersections, Italy’s largest event dedicated to marketing, creativity, communication, and technology, as Media Partner for IAB Italia, alongside ADCI, UNA, and UPA. The event brought together industry leaders, professionals, and innovators for two days of talks, data, and debate at the heart of contemporary communication. Our involvement had a dual role. As an exhibitor, we presented our identity, services, and cross-disciplinary expertise through a dedicated stand, strengthening our positioning within an ever-evolving digital ecosystem.

In parallel, as official Media Partner, we led and delivered the entire live media coverage of the event on behalf of IAB Italia. From strategic planning to real-time publishing, we curated a large-scale content creation operation covering the main conference, panels, workshops, special events, exhibition areas, and networking activities, often taking place simultaneously across multiple stages. All content, video, photo, graphic, and editorial, was produced live, optimized for digital channels, and unified within a single, coherent narrative framework.