Our challenge

Three years into our partnership with Dorelan, we developed the second chapter of a long-term communication journey designed to support the brand’s positioning throughout 2026–2027. The campaign was created to launch the MySleep Personae collection and convey a clear message: sleep is a fundamental pillar of health, on par with nutrition and physical activity. At the heart of the campaign are three hero films starring Federica Pellegrini, Dorelan ambassador for the past two years, and directed by the duo CRIC.

Each film explores one of the brand’s core values, excellence, regeneration, and performance, through distinct visual languages, all connected by the claim “Scegli la qualità per il tuo riposo”. Alongside the hero content, we designed and produced a complete ecosystem of video and photographic assets tailored to each line and product within the collection. In parallel, we developed and managed a full-funnel, multichannel digital advertising strategy, ensuring narrative and visual consistency across all touchpoints, from TV and digital platforms to retail spaces and social channels.