Our challenge

For the launch of the ADP Collection, Adidas Football and Juventus paid tribute to one of the most iconic figures in Italian football history: Alessandro Del Piero. Developed by TMC, the campaign draws inspiration from Del Piero’s nickname “Pinturicchio”, transforming his sporting legacy into a contemporary visual narrative rooted in Italian art and culture. We supported the project by managing the entire pre-production phase and handling the photo and video shooting, working closely with TMC to bring the creative vision to life.

The production was designed to balance elegance and authenticity, translating Del Piero’s impact on and off the pitch into imagery that feels timeless yet modern. Through meticulous planning and on-set coordination, we ensured a smooth execution of the shoot, contributing to a campaign that reintroduces Del Piero’s legacy to a new generation while reinforcing Juventus’ cultural identity on a global stage.