Our impact

Dorelan entrusted us to create, produce, and distribute a multichannel digital campaign to launch the new "Personae" collection. The campaign aims to convey the essence of the collection, strengthen customer trust and attract new ones through compelling storytelling and a carefully chosen testimonial aligned with the brand's values: former Olympic athlete Federica Pellegrini.

The collection promotes the importance of sleep and encourages people to prioritize their well-being. So we created the claim “Entra in modalità Dorelan" to emphasize the need to take a break from daily stress and adopt habits that promote self- care and relax. This has led to the production of multiple hero videos focusing on the different lines in the collection.

To enhance the value of “excellence” common to the brand and to Federica Pellegrini, we studied the life of the former athletethrough interviews, documentaries and her own book in order to sew an authentic and coherent speech on her. We also found the "voice of the brand" in a professional voice actor capable of conveying all the elegance, comfort, and premiumness of Dorelan simply by reciting the brand's name and payoff. Having defined the script, found the location and designed the storyboard, we finally produced and post-produced this valuable cameo.